Less friction
I look for the moments where customers slow down, drop off, or lose confidence, then help teams make those paths clearer and easier to complete.
Digital Product Manager
I'm Kenneth Sitjar, a digital product manager working at the intersection of fintech onboarding, customer trust, and practical delivery. I help teams turn messy problems into digital experiences people can actually use.
The value behind the work
The numbers live on the resume. Here, the point is the kind of value I try to create for customers, teams, and the business.
I look for the moments where customers slow down, drop off, or lose confidence, then help teams make those paths clearer and easier to complete.
I use data, experiments, and customer signals to move conversations away from opinion and toward choices teams can explain.
I care about shipping, but I care just as much about the compliance, security, risk, and operational details that make a product durable.
Start here
See the product roles, measurable outcomes, competencies, education, and certifications behind my work.
View resumeRead more about my perspective on product work, AI, privacy, and building useful digital experiences.
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My writing on digital product management, privacy, local AI, and the tools changing how product teams work.

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Read on Substack
How to connect LM Studio to VS Code for a local AI coding workflow.
Read on Substack
From feeling stuck in the middle to building functional prototypes without stealing a sprint.
Read on SubstackWork together
I bring product judgment, technical context, and a calm operating style to teams building digital experiences that have to perform in the real world.